BeTrue London | False Lash Effect

Get That False Lash Effect

Introducing False Lash Effect Mascara—your go-to for big, bold, and beautiful lashes that command attention. This super-rich, black volumizing formula is designed to create the dramatic, full-bodied lashes you've always dreamed of, without the need for falsies. With just a few swipes, your lashes will be transformed, delivering an intense, eye-catching look that lasts.

Housed in an understated black tube, False Lash Effect is all about maximizing impact. The thick brush is specially designed to provide full coverage, ensuring each lash is coated from root to tip for unparalleled volume and depth. This is more than just a mascara—it's your secret to achieving that glamorous, false lash look effortlessly.

Like all BeTrue Cosmetics products, False Lash Effect is vegan-friendly, cruelty-free, and made in the UK, with fully recyclable packaging that reflects our commitment to ethical beauty.

Whether you're getting ready for a night out or simply want to make a bold statement, False Lash Effect empowers you to embrace your inner drama queen and flaunt your most glamorous self.

Get That False Lash Effect. Bold. Dramatic. Unforgettable.