BeTrue London | Elevate Mascara - 001 Black

Elevate Your Lashes to New Heights

Introducing Elevate Mascara—the ultimate game-changer in lash transformation. Designed to lift, define, and lengthen, Elevate is more than just a mascara—it's your new beauty essential. Infused with Vitamin E to lock in moisture, Castor Oil to support healthy lash growth, and Sunflower Seed Oil to nourish and add fullness, Elevate ensures your lashes are not only stunning but also healthy.

Housed in a chic pink tube with bold purple writing, Elevate is the perfect accessory for every beauty bag. Whether you’re heading out for a night of fun with friends or keeping it casual with a natural look, Elevate gives you the confidence to shine in every moment. Our vegan-friendly, cruelty-free formula is proudly made in the UK and comes in fully recyclable packaging, because beauty shouldn’t come at the cost of the planet.

Elevate is our flagship product—years in the making, designed to reflect the innovation and passion behind the BeTrue brand.

Elevate Your Lashes. Elevate Your Look.