{"title":"Mascaras","description":"","products":[{"product_id":"betrue-london-false-lash-effect","title":"BeTrue London | False Lash Effect","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGet That False Lash Effect\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing \u003cstrong\u003eFalse Lash Effect Mascara\u003c\/strong\u003e—your go-to for big, bold, and beautiful lashes that command attention. This super-rich, black volumizing formula is designed to create the dramatic, full-bodied lashes you've always dreamed of, without the need for falsies. With just a few swipes, your lashes will be transformed, delivering an intense, eye-catching look that lasts.\u003c\/p\u003e\n\u003cp\u003eHoused in an understated black tube, False Lash Effect is all about maximizing impact. The thick brush is specially designed to provide full coverage, ensuring each lash is coated from root to tip for unparalleled volume and depth. 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